Monthly Archives: June 2011

Wimbledon isn’t it, so what better for gillette to do then a super sweet art attack esque Federer viral.

I’ve blogged about it now, just as hundreds of thousands have. Viral still works but what is interesting is the paid advertising that Gillette have done to spread the word of this viral. Viral marketing is a machine and channel, just as any other and common place in a digital marketing mix…

So even though he’s been knocked out, the federer brand is still playing.



Hot on the heels of Clever Little Bag comes Clever Little Shopper, our new carrier bag. At first glance it looks the same but it’s made from a new material—100% cornstarch. That means it’s 100% biodegradable so it will completely decompose within a three month period. Not only will this save 192 tons of plastic and 293 tons of paper every year but it will mean our bags won’t live in a landfill for the next 100 years.



Life In A Day is a historic global experiment to create the world’s largest user-generated feature film: a documentary, shot in a single day, by you. On July 24, you have 24 hours to capture a glimpse of your life on camera. The most compelling and distinctive footage will be edited into an experimental documentary film, executive produced by Ridley Scott and directed by Kevin Macdonald.

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Some words of wisdom from Ridly Scott.